Branding Design: 1Pass

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I was commissioned by 1Pass, a new start up looking to be "the oyster card of online articles", to produce their branding and initial banner ads. The logo is inspired by the idea of one, single pass moving you forward. I kept the design simple so it could be used across all of their potential offerings from web, to apps, to traditional print uses. The blue colour scheme placed the design in line with similar offerings while the yellow gave it an eye-catching edge.

Natalie Harney